Breakdown Your brand.

and Make things people actually care about.

we help culture-led brands connect with their audience through bold, insight-led marketing and creative campaigns.

A boutique creative marketing Studio by Jay Wotton.

Breakdown Creative sits at the intersection of storytelling, entertainment + culture. Our work connects ideas with the the people in your community who actually care about you.

With over a decade leading global campaigns, marketing lead Jay Wotton, has taken ideas from early concept through to global launch — working with Netflix, Apple, PlayStation — and some of the most recognised names in the entertainment and gaming industry.

From strategy and positioning to creative production and campaign delivery, the approach is simple:

we breakdown. build creatively. and broadcast loudly.

what we do

We break things down to what actually matters.

We work with brands to define their audience, sharpen positioning, and build go-to-market strategies with clarity + intent.

Here, we define who you’re speaking to, what you stand for, and how you show up.

BREAK.

01

// strategy+positioning //

02

With the foundation in place, we build ideas that stand out.

From campaign concepts to platform-native content, the focus is on work that connects culturally and not just visually.

Here, we develop campaigns, content and creative that feel considered, distinctive and true to your brand

BUILD.

//creative+strategy//

03

We jump in ready to launch.

I lead campaigns through launch and beyond, ensuring the work performs, scales, and builds momentum over time.

Here, we deliver across platforms, content and channels to ensure the work reaches the right audience, performs well, and builds momentum over time.

BROADCAST.

// execution+growth //

Projects by Jay

  • The Lighthouse (Monument Valley 3, ustwo Games)

    A 5-minute animated short expanding the Monument Valley universe beyond the game. Worked across creative direction, production with MOTH Animation Studio and stakeholder alignment to bring a $500k cross-medium campaign to life.

  • Lemmings: 30th Anniversary Feature Documentary (Lemmings, Exient)

    A celebratory feature marking 30 years of Lemmings, designed to reconnect the brand with both legacy fans and new audiences. Led creative development and campaign thinking to honour the past while making it feel relevant today.

  • Monument Valley Diaries (Monument Valley 3, Ustwo Games)

    A series of unconventional developer features built to introduce the team behind Monument Valley 3 in a more human, engaging way. Concepted and delivered a standout format that moved beyond traditional “dev diary” content.

  • Monument Valley x 10

    Monument Valley 10th Anniversary (ustwo Games)

    Reactivating a global audience around a decade-defining IP.
    A multi-platform anniversary campaign designed to celebrate Monument Valley while driving renewed engagement and relevance.

Q’s

  • Breakdown Creative is a boutique marketing and creative agency founded by Jay Wotton, built on over a decade of experience delivering high-impact campaigns across entertainment, interactive media and culture-led brands.

    Through his career, he has led global launches and creative campaigns for award-winning titles including ustwo Games’ Monument Valley franchise, Desta: The Memories Between, and Lemmings, working across strategy, production and partnerships with platforms such as Netflix, Apple and major industry showcases.

    Our offering is grounded in a broader understanding of how to build community and connection — combining insight, storytelling and creative execution to create work that resonates, no matter your industry.

  • Breakdown Creative works with brands with ideas that care about people, whether that’s a game, a venue, a live event, or a growing independent business.

    If you’re looking to better understand your audience, sharpen your positioning, or disrupt your safe, traditional marketing, we would love to work with you. Our focus will always on building something that feels true to your brand and meaningful to the people you want to reach.

  • Every project starts by getting clear on your ideas, your community, and what success looks like for us.

    From there, we support across strategy, creative development and execution — either as a focused project or an ongoing partner. I can plug into existing teams or lead independently, depending on what’s needed.

    The approach is straightforward: understand the problem, find the angle, and build something that works.

  • Breakdown Creative covers the full campaign lifecycle — from positioning and go-to-market strategy, through to creative development and delivery.

    This includes campaign ideation, content and influencer strategy, and hands-on support across launches, platforms and creative production. Projects can be end-to-end or focused on specific areas, depending on what’s needed.

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